The Web is not a File Cabinate

Jared Spool interviews Ginny Redish in the SpoolCast: The Web as a Conversation. She says:

“The file cabinate is the wrong metaphors for your web site. The right one is a a telephone, because it is all about having a conversation.”

This really changes how you approach generating content for a site when you think of it this way, and is one I wish more big companies embraced. She has some rather remarkable credentials too, so you might want to listen. According to her site: ”In 1985, Ginny set up one of the first independent usability test laboratories in North America where she and her colleagues had users come to try out interfaces and documentation for clients including Hewlett-Packard, IBM, SAP, and Sony.”

Nice.

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This entry was posted on Sunday, November 1st, 2009 at 7:11 pm and is filed under Blog. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

1 comment

  1. Micaela
    November 2, 2009 at 12:39 pm

    Yes – I had the pleasure of seeing Ginny speak in 2008 at a MIMA event (Minnesota Interactive Marketing Association). Check out the link to the 11/12/2008 Podcast too: http://bit.ly/2CQ9N5