The Business of Buying Ideas

Seth says there are “Two things have to happen before a big company buys your idea”

They have to be in the business of buying ideas
They have to trust you

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by Peter Edstrom

peter@edstrom.net
"And let it be noted that there is no more delicate matter to take in hand, nor more dangerous to conduct, nor more doubtful in its success, than to set up as the leader in the introduction of changes. For he who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new." -Niccolò Machiavelli, "The Prince"
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The Business of Buying Ideas

by Peter Edstrom

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