Wiki on the Technology Adoption Lifecycle in terms of farm technology:
- innovators – had larger farms, were more educated, more prosperous and more risk-oriented
- early adopters – younger, more educated, tended to be community leaders
- early majority – more conservative but open to new ideas, active in community and influence to neighbours
- late majority – older, less educated, fairly conservative and less socially active
- laggards – very conservative, had small farms and capital, oldest and least educated
Where are you on this scale? Your company?
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This is an interesting model. I think though that many consumer tech companies don’t try to ever reach the “laggards,” though. Is it necessary to reach the entire curve in order to have a successful product? I would suppose not.