Jeffrey Phillips: Why is fighting fires more valuable than avoiding fires?
“For some reason we believe that sweeping in and fixing a problem has more drama, and gains more attention, than doing the work to predict and avoid problems.”
I think the problem is also a blame game. If we acknowledged that there were ways we could avoid the fire, then we would implicitly own the problem and more so, be responsible for avoiding the next occurrence. But when the next fire comes, implicitly we’ve now failed. The goal was to avoid the fire, not react quickly. This requires strategic thinking.
So if we never acknowledge there is a change that could make things better, then when the fire comes, we just block and tackle — it is happening to us, not caused by us. No one is to blame for the fire, and thus our only measure of success is our reaction speed.
Blocking and tackling is easy. Strategic thinking is hard.