“Companies pay amazing amounts of money to get answers from consultants with overdeveloped confidence in their own intuition. Managers rely on focus groups—a dozen people riffing on something they know little about—to set strategies. And yet, companies won’t experiment to find evidence of the right way forward.”
The same can be seen with fighting fires: They don’t want to try something and fail, and they don’t want to be at fault if they do fail … so hire consultants!
