Saw this quote a while back:
Things fail when they are not taken seriously, things work when they are respected and effort is applied to them. - David Green, Department of Ageing, Disability and Home Care, New South Wales, Australia
And then more recently:
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. – Steve Jobs
And again:
You know, one of the things that really hurt Apple was after I left John Sculley got a very serious disease. It’s the disease of thinking that a really great idea is 90 percent of the work. And if you just tell all these other people “here’s this great idea,” then of course they can go off and make it happen. And the problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product. – Steve Jobs
An idea is a start. But only a start. It seems silly to say it, but the hard work – the real work – of any project is not in the concept, but in the execution. I could come up with 100 perfectly fine ideas every week. Even every hour? But you don’t know if they are any good until you carry out the idea to fruition. That could take weeks, if not years, of very hard work.
My aim for 2012: Respect ideas a little less, and respect effort and doing more.

