Seth Godin writes about Personal Branding in the age of Google:
Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.
You can’t fix what you don’t measure, and no one measures their electricity use. I am pretty excited about Google’s new PowerMeter project.
Most people don’t know how much electricity their appliances use, where in the house they are wasting electricity, or how much the bill might go up during different seasons. But in a world where everyone had a detailed understanding of their home energy use, we could find all sorts of ways to save energy and lower electricity bills. In fact,studies show that access to home energy information results in savings between 5-15% on monthly electricity bills.
Very cool. I hope it will be available here.
Google’s recent update on their iPhone app now allows smooth, reliable speech recognition.
Just hold the phone to your ear, wait for the beep, and say what you’re looking for. That’s it. Just talk. Once the App is on, you don’t have to push any buttons to search. [...] And if you’re doing a local search, there’s no need to specify where you are because Google Mobile App now has Search with My Location. Search for “movie showtimes” or “Mediterranean restaurant” and you’ll automatically see results based on your current location.
All made possible by the iPhone’s built in GPS, accelerometer, and proximity sensors. As Tim O’Reilly astutely points out:
Future applications will surprise us by using them in new ways, and in new combinations; future devices will provide richer and richer arrays of senses (yes, senses, not just sensors) for paying attention to what we want.
Google Flu Trends is pretty darn cool:
We’ve found that certain search terms are good indicators of flu activity. Google Flu Trends uses aggregated Google search data to estimate flu activity in your state up to two weeks faster than traditional systems.
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