Jared Spool, a Researcher for User Interface Engineering, gave the closing keynote to the Agile 2009 conference. He had an informative and entertaining talk about what UIE has found with their research.
He used this video from Apple on the “Apple Computer Knowledge Navigator” as an example of a good experience vision and discussed how it directs the actions of the company. Here is a short write-up from Forrester on the talk. Of about 200 different company attributes, the UIE research found that the following three were the most useful in predicting long term success:
VISION – Can everyone on your team describe the experience of using your design 5 years from now?
FEEDBACK – In the last six weeks, have you spent more than 2 hours watching someone use your or a competitors design?
CULTURE – In the last six weeks, have you rewarded a team member for creating a major design failure?
The first two are (I think) rather self explanatory, however the 3rd has gotten double-takes for everyone I’ve discussed with. The theory is really pretty straight forward: discovering a major design failure is to be celebrated because it is informative. If the culture of an organization celebrates learning, then you will find learning occurs both with successes and with failures. Wonderful point of view.