“The design dilemma these sites are facing is that their is simply too much content. Instead of trying to narrow down what content needs to be shown on the homepage, they try to find ways to ensure that all content is shown on the homepage. [...] The only reason I scan a news page is because I have a hard time keeping my eyes focused on one spot. [...] The trick is to not allow your readers to scan the page, but to force their eyes to go into a state of perpetual motion until their finger saves them and clicks on a link. Brilliant.”
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