Scott Berkun in the SpoolCast: Innovation Beyond the Buzzword talks about how to approach innovation in a methodical way.
He says the first step, is to stop using the word, and instead use a phrase that better represents what you mean. He typically finds that people mean one of these three when talking about “innovation”:
- Having new ideas
- Taking more risks
- Making things radically better
Other advise: “[Scott] tells us you have to be opportunistic and start small. High-priority challenges may be a temping place to start, but he suggested looking first at low-hanging fruit. You can build momentum for positive change by racking up a number of small wins that together move the project in the right direction. Having these small successes under your belt gives you more influence when attempting larger changes later on.”
Tags: business culture, change, innovation
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