Matt writes The only plan is to learn as you go:
“Why don’t we just call plans what they really are: guesses. Unless you’re a fortune teller, long-term business planning is a fantasy. There are just too many factors that are out of your hands: market conditions, competitors, customers, the economy, etc. Writing a plan makes you feel in control of things you can’t actually control.”
This is a great article. Predicting the future is an eductated guess at best.
Tags: 37signals, leadership, project management
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