Future of CRM

destinationCRM wrote:

Hoping to end the merry-go-round of flawed CRM, Leishman turned to a new option—open-source CRM. “I was intrigued with the whole concept,” he recalls. “I wanted to use this technology so I could customize it…and also have it Web-based so I wouldn’t have to rely on terminal services or any other remote assistance-type software.”

CEO of GOTW rated CRM’s based on two criteria:

  1. A flurry of recent activity online:  ”If there was little activity, obviously there’d be no community support to enhance or add more features”
  2. A lot of downloads, because popularity increased the chance of long term support.

“I looked at some off-the-shelf products a year ago…but they cost more than what I’ve spent on development so far to do just a third of what our system does.”

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