Experience IS the Product

Merholz writes a good reminder in Experience IS the Product… and the only thing users care about.

Building a product or a feature that works is only half the problem, and probably a lot less of the problem at that. How do people find get it? How do they learn how to use it? When do they use it? How do they fix it if it breaks? How do they pay for it? What happens if they don’t use it?

Do they even *like* using it?

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