Data without Purpose is Noise

37 Signals suggests you question your work and always focus on adding value:

  1. Why are we doing this?
  2. What problem are we solving?
  3. Is this actually useful?
  4. Are we adding value?
  5. Will this change behavior?
  6. Is there an easier way?
  7. What’s the opportunity cost?
  8. Is it really worth it?

More on this here.

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