Seth wonders about companies falling behind in social media and the web: Is it too late to catch up? He suggests some things to get your company back on track, and in a hurry. Some highlights:
- Start an email newsletter using Mad Mimi or Mail Chimp. Give the responsibility for the newsletter’s creation and performance to one person and offer them a bonus if they exceed metrics in sign ups and in reducing churn.
- Offer a small bonus to anyone in the company who starts and runs a blog on any topic. Have them link to your company site, with an explanation that while they work there, they don’t speak for you.
- Have the president post her (real) email address in every invoice and other communication the company sends out, asking people to write to her with comments or questions.
- Do not approve any project that isn’t run on Basecamp.
Just like software, in the end it isn’t a lack of access to tools or high startup costs. It’s just plain courage to do it.
Tags: business culture, social networks
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