Scott Berkun again:
“If you use your brain power to wrap people’s mind into a pretzel, it’s likely once you turn your back they’ll squirm their way right back out to the shape they had before you got involved. And they’ll likely resent you for twisting them up too.”
He goes on to talk about tailoring your message for one person at a time, and forget about your own talking points. Good advice, and a good reminder.
Tags: change
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