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3
Mar 11

The Qualitative iPad 2

TUAW gets it:

“Last night, I was browsing through story after story on the interwebs that hoped to help people decide on a tablet purchase by comparing the Xoom specifications with the iPad. From multitasking to chip speed to RAM, analysists attempted to find consumers the best possible value for the money.

And they completely missed the point.

When it comes to tablets, it’s not about the specs. It’s about user experience. It’s about the way we use the device and how the device fits itself to the way we want to use it.”

Andy explains:

“But you kind of have to hold the iPad 2 to really get the redesign. It’s thinner by a third, plus its edges taper to a thin line of metal. It’s almost inconceivable that this thing you’re holding is a multicore tablet computer. The Xoom tablet is trim, light, and very pretty … but when you place it next to the iPad 2, it looks as though it was designed and built by angry Soviet prison labor instead of by Motorola.”

And who wants to surf the web, watch a movie, or try to be productive on something designed by Soviet prison labor? It’s suppose to be a joy to use, not a chore. Right?

Specs are a nice place to start when it comes to comparing one tablet to the next, but if you never go beyond the quantitive specs, you’ll never understand the qualitative aspects. And I’d argue that the qualitative aspects are far more important.


26
Feb 11

Looking for SxSWi advice

In a couple weeks I’ll be making my inaugural trip to South by Southwest – Interactive. I’m excited. Do you have any advice for while I am there?


15
Feb 11

A Complete Misunderstand of Tags

Just ran across this bit in some CMS documentation:

For example: You have an article about iPhone and topics Apple and Smartphones, respectively. Topic “APPLE” may contain tags: MacBook, iPod, iPhone, OSX, and topic “SMARTPHONES” tags: Blackberry, iPhone, Nokia, Motorola, Palm. By tagging the article with Apple::iPhone and Smartphones::iPhone you will ensure that article appears on both topics in navigation and provide cross-category posting.

By my thinking, this makes tags hierarchal and thus completely misses the point.

When setting the tags for an article, you should be thinking about the content (“hey this is about iPhones!”) not the multiple destinations the article will -or should- land in.

You’ve just posted your 40th article about iPhones, and tag it “Apple::iPhone” but forget to tag it “Smartphones::iPhone” does that mean the article is about Apple iPhones that are no longer Smartphones?

By advising your users to create *two* iphone tags means you’ve implemented tagging wrong.

Fail.


9
Feb 11

Focus

Hoarce Dediu; Why focusing on a few products is hard:

But “focus” is the willful rejection of this theory. By saying no to alternatives you increase risk disproportionally to the reward. If you have the means to maintain a portfolio it certainly seems imprudent not to do so.

So why would someone want to focus?

The answer is that too much diversification is dangerous. It’s dilutive to everything the company uses to create value: its resources, its processes and its priorities. It dulls the mind and tarnishes the brand.


16
Jan 11

Apps are a Bigger Deal than Music

Horace, in his understated way of saying things, talks about iOS app downloads:

“Growth like this is hard to get one’s mind around. Not only are downloads increasing, but the rate of increase is increasing.”

His chart where he compares app downloads to music downloads in the iTunes store helps. The iTunes store became the biggest music retailer in less than 5 years after initially opening, displacing Best Buy and Wal-mart. Note the speed of getting to 10 billion downloads:

Personally, I have 223* apps in iTunes, and there are three iOS devices in our house. Doing the math, I get 74 app downloads per device.

* After a one-time attempt to vainly delete the unused ones.