Michael Iva writes in 100 Ways to Kill a Concept: Why Most Ideas Get Shot Down about
People are afraid of evolution, replacements, substitutes, anything that interferes with their past loyalties or modus operandi, or encroaches on their self, special or vested interest, or forces them to give up the bird in their hand for the (different) bird in the bush.
It is also reassuring for some people to take the daring part out of a concept and grind the rough edges, then sandpaper it to death. Oscar Wilde put it this way: “A concept that isn’t dangerous is hardly worth calling a concept at all.” It is often the shocking part, the frightening part, the unknown element, the element of risk, which makes a great new concept in the first place.
[emphasis added]
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