It seems that too many people believe what made you successful in the past, with some fine tuning applied, will continue to make you successful in the future. As you know, I emphatically disagree with that premises.
For your latest work assignment in front of you, Seth Godin suggests Thinking bigger:
[...] That’s where the win lies, when you reinvent.
The bigger point is that none of us are doing enough to challenge the assignment. Every day, I spend at least an hour of my time looking at my work and what I’ve chosen to do next and wonder, “is this big enough?”
